Building your presence online in many ways
is like growing a garden. You lay the foundation and plant the seeds, but it
will probably die if you don't maintain it and nurture it to ensure it thrives.
The same can be said for the website of your property. If you've designed,
developed and launched your real estate website and are sitting around waiting
for Google's first-page spot and the leads to pour in, your site will likely
fall short of your expectations. The optimization is missing–your site needs to
grow in terms of maintenance and maintenance.
All search engines index content on the web
so that the most useful sites come up first when keywords are typed into the
search box. As such, you need to optimize your website to be properly
identified and ranked. Essentially, how you push your real estate website to
the top is to execute the best search engine optimization tactics and digital real estate marketing. It's how it's blooming.
To understand why every real estate website needs local seo for real estate to succeed, just look at some of the real estate search statistics:
To understand why every real estate website needs local seo for real estate to succeed, just look at some of the real estate search statistics:
·
-Over the past several years,
searches for real estate have almost tripled.
·
-Since 2008, Google searches for
real estate have grown by more than 20 percent annually.
·
-Ninety percent of prospective
home buyers are looking for online homes.
·
-First search online for more
than half of all home buyers.
Understanding
the concepts of real estate SEO
You may have heard about optimizing the
search engine, but most agents have only a vague idea of what it actually
means. The metrics by which search engines populate search queries are
constantly changing even if you understand some SEO concepts. While you should
always focus first on building a website that is useful to your target
audience, you must also ensure that your website uses keywords that are
market-specific enough for your website to be uniquely indexed. The way your
website is structured plays an important role as well as ensuring that your
content is rich and full of market-related information.
Optimization of the search engine is not
something you do once; it is a constant process to make sure you stay top - of
- mind. It's the care your website needs to be successful in generating leads
and keeping authority in your market.
Following are some SEO features and ideas which you should consider:
Following are some SEO features and ideas which you should consider:
Start
local
First-time home buyers tend to drop in the
demographic age of 25 to 49. In this age range, more than 95% of home buyers use
Internet searches to find their first home. More than half are more likely to
select the link that appears at the top of their search results. And almost 70%
of those home buyers are searching based on a particular location. This means
that the use of keywords that include local terms is often an effective
strategy, especially in the real estate market, if you want your website to top
that list. Include specific keywords such as "Palm Beach luxury
condos" or "San Diego homes for sale" throughout your website to
improve search engine results–start local!
Optimizing
IDX searches
Each property website requires an IDX
search box to enable users to refine their search by location, number of rooms,
price range, etc. While IDX makes it easier for users to search within your
website, without further optimization, it will not improve the ranking of your
website on internet search engines. You must add relevant content to your
property pages in order to optimize IDX searches so that you can also increase
your ranking on search engines. For example, if someone searches for homes in a
specific neighbourhood, if they are directed to that page, include neighborhood
information, video, or snippets from a blog post about the property or area
with a link to that post.
Target
phrases and keywords
Using keywords initially was basically all
that was needed to make SEO effective. Now that real estate seo services have become more sophisticated, keywords and phrases need to
evolve too much to optimize online searches. One way to use keywords more
effectively is to specifically target them. In other words, you can target your
prospective buyers directly in addition to targeting your locality. Some of the
rising search categories are home buyers, retirees, renters, and those seeking
home loans for the first time. Go beyond basic "homes for sale"
keywords and phrases and use "new home buyers" or "50+" to
target your demographic age.