It's easy to come up with wonderful email thoughts about
true property, right? Sit down to write an email or newsletter and just pour
out great thoughts. Wrong! It takes time for real estate marketing consultants
to come up with two nice email ideas to send your contact list. But don't
worry; I have 10 email ideas for real estate to maintain your messages fresh
throughout the year. And these 10 ideas will improve your open rates for those
who prefer a more hands-on approach, boost customer engagement and assist you
in email marketing for real estate.
Cleaning and organizing
As a real estate agent, your email marketing approach should
be to familiarize your leaders with you without attempting to sell them anything,
even if it's not straight about real estate that you're sending. Great examples
of this kind of industry-adjacent material are how-to messages centered on
something like spring cleaning checklists or top 10 wall mounting storage ideas
for your garage. As an officer, you are very familiar with tips and tricks for
the home and individuals really appreciate this advice.
Staging
Remember that emails are intended to entertain and engage
your previous customers first, but second, they are intended to maintain you at
the top of your mind. Were you aware that attrition causes officials to lose 20
percent of their customers annually? The most prevalent reason is that the
officer has not been able to remain in contact. Another excellent theme for an
email newsletter is setting up a house for sale. Emails like this are simple to
read on the go, and you might actually meet someone interested in selling their
home at the correct time (which is why excellent calls-to-action are essential
in your emails as well).
Blog content
If you're already writing a blog (or searching for some
incentive to begin) for your company, repurposing the content in an email
campaign is a wonderful way to kill two birds with one stone.
Local writeups
A nice trick that you can use to create you look like a pro
refers to the content of someone else. For instance, in a multitude of domestic
news and blog articles, Austin is constantly referenced. An Austin-based
officer could bring together a list of all of Austin's top 10 lists and use it as
your email campaign.
Deals and steals
Another concept on the local front is to curate a list of
your personal frequent local shops. You understand the best areas to refinish
furniture, the best landscaper, a excellent place to shop for blinds, etc., being
an expert in your industry. You also understand when the best deals are going
on, who to speak to and how to make the best deal.
Event calendar
You can also be the community events maven for your
customers and prospects in the same vein of locally oriented content. Do you
have a local business newspaper subscription? On the City Events Calendar email
list? Look at the local news? Think what! You are now an expert in local
events!
Seasonal content
Seasonal content is fantastic because something to write about
is always there. If you're ever in a jam, use seasonal thoughts all year round.
Are there any upcoming holidays? What kind of activities do people do this
year?
Contractor advice
Remembering that not everyone on your email
marketing for real estate list is looking to buy or sell a home is
incredibly important, which is why you can't just push that kind of message.
You want to see your audience as a trusted resource and friend, and you can do
that by using a long-term commitment approach to prove your usefulness.
Insurance help
Finally, maintaining your customers ' best interests in mind
will eventually assist to strengthen their confidence in you. They want to
understand that you have their backs as well as being highly helpful and
resourceful. One of the most common campaigns we launched lately was about
future gaps in home insurance that individuals might have.
Home upgrades
Home upgrades
Home upgrades are always rich content choices to write
about, even tiny ones or temporary ones. Having staged homes and seen a lot of
interior and exterior home design, you have a good knowledge of design and
style tips for the taste and budget of anyone. This is the kind of material
that keeps individuals opening their messages!
