Digital marketing has changed the
concept of promoting real estate. Today, agents do much more than regular networking
and many of them prefer hiring real
estate marketing consultants for their needs. In this post, we talk of the
ways in which real estate is using digital marketing.
1. Through blogs. Buyers and sellers like
to use the internet to know stuff, and with blogs, agents are offering
information that the clients need, while also promoting their business at the
same time. Of course, there’s a need to be creative with the ideas used for
blogs to get maximum views.
2. Through conversion strategy. For many
brands and real estate firms, conversion is easy with digital means. They can
identify the right channels and create a marketing mix that's most viable for
their needs.
3. Through email marketing. The popularity
of email marketing for real estate
is well known. Agents use emails to stay connected to their customers, and it
also helps that this is a cheaper option than direct mail, which requires
considerable investment.
4. Through social media. With billions of
users combined on Facebook, Pinterest, Twitter and Instagram, it is easy to
promote interests and listings. Agents don't mind spending more on their
campaign, because it ensures exposure and returns both in the short and long
run. Also, being on social media just helps in responding to customers better.
5. Through
video marketing. Today, video marketing is as important as using
written material, and known agents are spending considerably on creating
content that's not only promotional but keeps the viewer engaged.