10 Actionable Real Estate Marketing Hacks for Real Estate Agents

The contemporary home buyer has vast web resources that can be accessed in just a few clicks. As such, it is important for real estate agents to use the right marketing hacks to take their promotional game to the next level. Today, everything from local SEO to real estate social media marketing is important, and in this post, we are discussing 10 actionable hacks that agents can use in a practical way.

1.   Placement of keywords. If you want Google to recognize your website, you have to use the right keywords and in the right density. Get a marketing agency on board if you are not sure of how to get things done.

2   2. Focus on keyword density. Content must contain keywords, and while that’s an obvious, most agents get the density wrong. Aim for anywhere between 1 and 2 percent as the norm, which works well for content marketing too.

3   3. Add the right contact details. You would want potential buyers and sellers to find the required details on your website, and adding the contact details on Google and the official website in the right format is important.

4   4. Provide relevant content. You need to have a blog or must invest in link building, so as to provide relevant content for your target audience. Keep in mind that people are smart enough to find brands that are just placing ads.

5   5. Get your social profiles. Today, social media marketing for real estate is not a choice anymore, and you have to identify the possible best platforms and must have a page on each. It is necessary to focus on social profiles.

6   6. Appropriate link building. On-page link building is something that real estate agents need take to note, and internal linking is important to ensure optimal structure of the website. Make sure that link building is done right.

7   7. Engage your audience. Whether it’s Facebook or Twitter, engaging your audience is not a choice anymore. Agents need to respond to comments and reviews and must find a way to talk to the people.

8   8. Use PPC. Paid marketing is again as important as organic promotions through content and SEO. You want to be sure that Google is placing the right ads for your agency to gain attention of customers.

9   9. Use social media advertising. Advertising on Facebook and Instagram does have a few advantages, especially because the combined users of these relevant social media platforms number in billions.

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      Go for local SEO. Words are not enough to stress on the importance of local SEO for real estate. You have to rely on ways to promote your real estate firm locally using SEO and paid promotions to get adequate exposure.

If you need help with online marketing for your real estate firm, consider contacting DIGITAL MARKETING REAL ESTATE. The firm specializing in leveraging the benefits of online and digital marketing for this industry in particular and they have worked with real estate agents and agencies for the longest time. Besides guiding on the process, they can also offer insight on how to optimize your budget in the right way.

Value of Social Media and Email Marketing for Real Estate Agents

When you want to reach closer to clients and customers, social media and email marketing are the best pathways in current times. This is absolutely true for real estate agents who run their own business.

• How social media helps real estate agents

With a reputed real estate digital marketing services, smart real estate agents get a chance to become popular in their market. Most people spend a lot of time on social media. This allows real estate agents to market services and resolves problems to attract potential customers.

Here are all the benefits of social media for real estate agents:

1. Improved client and customer interaction

A two-way communication becomes possible with a strong presence on social media. People start listening to what you have to say when you start answering their questions. Customer and client requirements become clearer, which lets you enhance your capacity as a real estate agent. You can communicate and talk things thoroughly before meeting a client personally. This saves time and increases the client base, even if you operate as a single real estate agent.

2. Ease of property promotion

With real estate digital marketing agency, you get a chance to put 2D and even 3D images of properties on social media platforms. Facebook, Pinterest, and Instagram are a few of many platforms where you can promote properties as a real estate agent.

With such a vast promotion, more people get aware of the properties available. They don’t have to physically visit a place to make property buying decisions. You help your potential customers to select properties faster. And that increases sales and business growth.

3. Multiple marketing options possible

On social media platforms, you create a wide audience-base with consistent presence. Then, you can utilize social networks to run promotional offers, ad campaigns and utilize word of mouth as well. It all turns in your favor and improves the property buying and selling experience for your clients as well.

• How email marketing helps real estate agents

Using email marketing for real estate is another affordable and effective approach. Advanced tools and reliable agencies are available these days to make email marketing almost automated in every way. You can apply a flexible strategy and change according to the required ROI.

1. Personalized newsletters for customers

Both existing clients and potential customers need to remember your services. You can make it happen by utilizing personalized newsletters to inform about new promotions, property buying opportunities and more.

2. Acquiring prospects and helping people

When you know the right people, it helps your business. A real estate agent needs to know prospects, which becomes possible with the acquisition of email addresses. Then, these email addresses become a source through which you help people with real estate assistance.

Now that you know the value of social media and email marketing, it is time to get professional assistance.

As a real estate agent, you can acquire the services of Digital Marketing Real Estate. The specialized marketing strategy and implementation will ensure your success on social media and email for sure!