There is no shortage of potential ways of marketing real
estate in today's fiercely competitive online media. However, like any other
online marketing discipline, it is becoming increasingly difficult to get in
front of the right customers. As real estate agents and homeowners realize the
steep uphill battle they need to climb, they turn to professionals to help them
in this highly complex and turbulent online marketing field.
Email
marketing for real estate investors has proven to be an invaluable asset for
those who know how to use it correctly in the word of real estate marketing. A
properly run email campaign strategy can turn into a tremendously powerful
marketing tool under the right circumstances. Each email marketing campaign for
real
estate digital marketing services, however, is directly correlated with the
individual running it. It will only be as strong as your dedicated time and
energy. Do you know how to run a proper campaign for email marketing? If you
want to expand your marketing efforts on real estate, consider the following
strategies:
1. Monthly newsletter
While simple and unassuming, monthly newsletters have
repeatedly demonstrated their ability to deliver professional results for real estate marketing agency.
A great way to stay in touch with your contacts is to incorporate useful and
interesting articles into an easy-to-read and readily accessible format. You
provide value to previous customers on an ongoing basis. At the very least, the
information will be valued by newsletter recipients, and some may even
reciprocate their appreciation. Newsletters, however, have the ability to
position your business as an industry leader in addition to retaining previous
relationships.
2. Sold e-cards and Just Listed
Large portions of real estate investors are doing a severe
disservice for one reason or another. This is not intentional, of course. But
for no apparent reason, many investors are neglecting potentially lucrative
marketing techniques. More investors therefore need to take advantage of the
opportunities that E-Cards can offer. They are a relatively simple technique
with very little time invested that can generate a lot of leads. E-Cards are
electronic cards, as their name suggests. They are email for all purposes and
purposes. They may, however, also be called an electronic flyer.
3. Drip Marketing
Every time you get a new lead, a drip marketing campaign
should be started as it will keep you in touch with potential customers.
Effective drip campaigns include a mix of automatically sent emails and regular
prompts to make phone calls that are kept in touch. And remember, it's not a
"one size fits all" approach with drip marketing. Each campaign, such
as a first-time buyer, FSBO, seller, and so on, should be tailored to the
individual prospect type. This is where your leads need to be managed
accordingly. The more you are aware of your leadership, the more effective a
marketing drip campaign can be.
4. Special offers
What would you be interested in to prospects and past
clients? Maybe a free consultation on home value, a market overview, or recent
"solds" in their area? Send an email with a special offer and
instructions on how to take advantage of it by people every so often. Email
offers are a great way to get new sales and leads.
5. Professional website
Those who have mastered online marketing mediums are well
aware of the importance of having a professional website. But this idea is not
a new one for marketing real estate marketing. Still, between a regular and a
professional website, there is a big difference. This is more important now
than ever for agents and agencies seeking to move properties.
6. Video Walkthroughs
Although not as immersive as a 3D scan from Matterport,
video walkthroughs provide more insight into how a home is represented
realistically. This doesn't need to be a professional video where you're
spending thousands of dollars. It could just be something you shoot on a
smartphone of high quality or even with your own drone. This marketing strategy
for real estate will really give the prospective buyer a better sense to enable
them to understand what a real space looks like in person. You can also splurge
on a drone video by hiring someone or just buying one and doing it on your own.
If you plan to do a high volume of these videos, this is a great way to save
some money.
7. Blogging
In an effort to build a platform or audience over time, you
can choose to start a blog in the real estate industry and deliver huge amounts
of value. Not at night. With the passing of time. If you're in the real estate
field, though, you should immediately start blogging. The more time you spend
without blogging, the more you will be behind. Create and post frequently a
useful blog about real estate. Regularly deliver huge amounts of value and
watch your readerships soar. Create infographics on mortgage rates, home
prices, or anything else that you might find useful. Integrate and share videos
and other media wherever you can.
8. Content Marketing
Marketing content is a great way to attract visitors to your
blog and website. To do this, external sites need to be identified where you
can market your content. This involves the construction of useful and relevant
content on popular authority sites that link back to similar but unique, useful
and relevant content on your site.
9. Lead Generation tool
Creating a lead generation page is a great tool for real
estate marketing. This is called a squeeze page for advanced marketers. Why a
page of squeezing? Because you're trying to squeeze out a visitor email address
that might incline not to provide it to you. This will help you down the road
with your efforts in email marketing.
1. Reach out to influencers
Who are the social media influencers you could reach out to
in the real estate market? In the luxury sector there is plenty and there is
plenty in the purely real estate segment as well. Your job is to find the right
influencers to work with on the right platforms. If you have a small budget,
this is a great way to market your property as you can get ahead of hundreds of
thousands or millions of prospective users without waiting years and years to
build up a big profile. Be careful, though, to properly vet the influencers and
make sure their users are legitimate.