10 Actionable Real Estate Marketing Hacks for Real Estate Agents

The contemporary home buyer has vast web resources that can be accessed in just a few clicks. As such, it is important for real estate agents to use the right marketing hacks to take their promotional game to the next level. Today, everything from local SEO to real estate social media marketing is important, and in this post, we are discussing 10 actionable hacks that agents can use in a practical way.

1.   Placement of keywords. If you want Google to recognize your website, you have to use the right keywords and in the right density. Get a marketing agency on board if you are not sure of how to get things done.

2   2. Focus on keyword density. Content must contain keywords, and while that’s an obvious, most agents get the density wrong. Aim for anywhere between 1 and 2 percent as the norm, which works well for content marketing too.

3   3. Add the right contact details. You would want potential buyers and sellers to find the required details on your website, and adding the contact details on Google and the official website in the right format is important.

4   4. Provide relevant content. You need to have a blog or must invest in link building, so as to provide relevant content for your target audience. Keep in mind that people are smart enough to find brands that are just placing ads.

5   5. Get your social profiles. Today, social media marketing for real estate is not a choice anymore, and you have to identify the possible best platforms and must have a page on each. It is necessary to focus on social profiles.

6   6. Appropriate link building. On-page link building is something that real estate agents need take to note, and internal linking is important to ensure optimal structure of the website. Make sure that link building is done right.

7   7. Engage your audience. Whether it’s Facebook or Twitter, engaging your audience is not a choice anymore. Agents need to respond to comments and reviews and must find a way to talk to the people.

8   8. Use PPC. Paid marketing is again as important as organic promotions through content and SEO. You want to be sure that Google is placing the right ads for your agency to gain attention of customers.

9   9. Use social media advertising. Advertising on Facebook and Instagram does have a few advantages, especially because the combined users of these relevant social media platforms number in billions.

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      Go for local SEO. Words are not enough to stress on the importance of local SEO for real estate. You have to rely on ways to promote your real estate firm locally using SEO and paid promotions to get adequate exposure.

If you need help with online marketing for your real estate firm, consider contacting DIGITAL MARKETING REAL ESTATE. The firm specializing in leveraging the benefits of online and digital marketing for this industry in particular and they have worked with real estate agents and agencies for the longest time. Besides guiding on the process, they can also offer insight on how to optimize your budget in the right way.

Value of Social Media and Email Marketing for Real Estate Agents

When you want to reach closer to clients and customers, social media and email marketing are the best pathways in current times. This is absolutely true for real estate agents who run their own business.

• How social media helps real estate agents

With a reputed real estate digital marketing services, smart real estate agents get a chance to become popular in their market. Most people spend a lot of time on social media. This allows real estate agents to market services and resolves problems to attract potential customers.

Here are all the benefits of social media for real estate agents:

1. Improved client and customer interaction

A two-way communication becomes possible with a strong presence on social media. People start listening to what you have to say when you start answering their questions. Customer and client requirements become clearer, which lets you enhance your capacity as a real estate agent. You can communicate and talk things thoroughly before meeting a client personally. This saves time and increases the client base, even if you operate as a single real estate agent.

2. Ease of property promotion

With real estate digital marketing agency, you get a chance to put 2D and even 3D images of properties on social media platforms. Facebook, Pinterest, and Instagram are a few of many platforms where you can promote properties as a real estate agent.

With such a vast promotion, more people get aware of the properties available. They don’t have to physically visit a place to make property buying decisions. You help your potential customers to select properties faster. And that increases sales and business growth.

3. Multiple marketing options possible

On social media platforms, you create a wide audience-base with consistent presence. Then, you can utilize social networks to run promotional offers, ad campaigns and utilize word of mouth as well. It all turns in your favor and improves the property buying and selling experience for your clients as well.

• How email marketing helps real estate agents

Using email marketing for real estate is another affordable and effective approach. Advanced tools and reliable agencies are available these days to make email marketing almost automated in every way. You can apply a flexible strategy and change according to the required ROI.

1. Personalized newsletters for customers

Both existing clients and potential customers need to remember your services. You can make it happen by utilizing personalized newsletters to inform about new promotions, property buying opportunities and more.

2. Acquiring prospects and helping people

When you know the right people, it helps your business. A real estate agent needs to know prospects, which becomes possible with the acquisition of email addresses. Then, these email addresses become a source through which you help people with real estate assistance.

Now that you know the value of social media and email marketing, it is time to get professional assistance.

As a real estate agent, you can acquire the services of Digital Marketing Real Estate. The specialized marketing strategy and implementation will ensure your success on social media and email for sure!

5 Tips to Step-Up Your Real Estate Social Media Marketing in 2018

There’s no denying that a considerable portion of the traditional real estate industry has moved online. Today, you cannot have a real estate firm without online presence, and it goes without saying that social media has a huge role to play in that. In this post, we have 5 tips as how you can improve digital real estate marketing. 

• Make the most of hashtags. From the generic hashtags to ones that target a specific audience and region, using hashtags in an optimized way is the best way to improve your presence on social sites and platforms. You need to understand that hashtags help in trending the right information, and this do esn’t have to be boring at all. 
• Add a few quotes. By using effective quotes in your marketing strategy, you can ask people to take note on social media. Even the weirdest things are going viral, and when you want to maintain an active Instagram page or wish to just explore reactions on Facebook, using quotes always helps
•  Enhance the use of social media tools. Every real estate firm needs to appreciate the intelligence of their clients. No one wants to see the same old, generic posts on your social handles. Make the most of unique realtor photos, and include graphics customized for your business. The idea is to create content that sells
•  Improve the blog ideas. A good blog is like an asset for any business with a website. Creating content that’s readable and makes sense to the target audience is necessary, and if you are not sure as how to do that to create social media buzz, choose to hire one of the real estate social media marketing services. Always ensure that you have enough content to publish for the next month.
•  Use ads on social media. As cliché as it may sound, placing ads on Instagram, Twitter and Facebook helps in getting attention of your customers. It is a good way to promote your brand while using organic social media marketing at the same time.

Digital Marketing Real Estate is one of the few marketing agencies that specialize in promoting real estate, and they can help with your social media strategy. Check their website to know more on how they do it, and don’t shy away from asking for references and case studies, to decode their work better. Done right, social media can change your business forever.

How Real Estate Businesses Can take advantage of Digital Marketing?

Internet and technology have revamped most industries and the ways of functioning, and real estate is no different. Gone are day when agents had to rely on word of mouth and references to get clients. With digital marketing, promoting real estate businesses and interests is easier than ever. To get started, agents first need to find a reliable and trusted real estate digital marketing agency – a marketing firm that understands the industry. Here are some other things to take note.

Start with the basics

You need to go digital to reap the benefits. First things first, start with the website. Your marketing firm should be able to explain how to get the website right, including on-page and off-page elements. Secondly, you need to check the various tools that can be used for digital marketing. As far as just online marketing is concerned, paid promotions via social media ads and search engine marketing are important, but you also need to keep a check on organic means like SEO. Secondly, make sure that you have active social media pages, because reviews are everything and these platforms are best for connecting with the niche audience. Real estate is a local industry, so you need to be sure that people find you.

Don’t stop doing it

Digital marketing isn’t a onetime thing. It is all about continuing the journey with the right steps. The right property marketing agency can help in understanding the trends and adopting the changing practices to promote your business. Start slow, but be steady at it. You don’t really need to do much beyond selecting a good marketing company for the job. If you have budget constraints, they can work accordingly and will choose strategies that yield the best returns.

Check online now to know more on digital marketing for real estate!

The Top Keys for Local SEO For Real Estate?

Real estate agents and realtors often have one goal in mind when they think of marketing – leads. With changing landscape of the industry, just networking isn’t enough, and that’s exactly where digital real estate marketing comes in the picture. Ideally, online promotions should be a mix of organic and paid strategies, and in this regard, local SEO is of utmost importance. In this post, we will review the top keys that matter for local SEO with regards to real estate.

Read More :- Real Estate Digital Marketing Services

Digital Marketing Strategy for Real Estate Company?

Real estate is one industry that’s ruled by visuals. When a buyer is looking for a home, he would prefer checking a few pictures on his laptop or phone before scheduling a visit. Expectedly, real estate agencies can do a lot with digital marketing, which practically doubles up the scope of being seen. Most companies prefer hiring real estate digital marketing services for their requirements, but what’s the ideal strategy? In this post, we will discuss the ideas and elements that actually matter for this industry.

More Info:- Property Marketing Agency

How Real Estate is Using Digital Marketing to grow?

Digital marketing has changed the concept of promoting real estate. Today, agents do much more than regular networking and many of them prefer hiring real estate marketing consultants for their needs. In this post, we talk of the ways in which real estate is using digital marketing.

1. Through blogs. Buyers and sellers like to use the internet to know stuff, and with blogs, agents are offering information that the clients need, while also promoting their business at the same time. Of course, there’s a need to be creative with the ideas used for blogs to get maximum views.

2. Through conversion strategy. For many brands and real estate firms, conversion is easy with digital means. They can identify the right channels and create a marketing mix that's most viable for their needs.

3. Through email marketing. The popularity of email marketing for real estate is well known. Agents use emails to stay connected to their customers, and it also helps that this is a cheaper option than direct mail, which requires considerable investment.

4. Through social media. With billions of users combined on Facebook, Pinterest, Twitter and Instagram, it is easy to promote interests and listings. Agents don't mind spending more on their campaign, because it ensures exposure and returns both in the short and long run. Also, being on social media just helps in responding to customers better.

5. Through video marketing. Today, video marketing is as important as using written material, and known agents are spending considerably on creating content that's not only promotional but keeps the viewer engaged.

Check online now to find the best real estate social media marketing and create a marketing strategy that works best for your interest and business. Also, don't shy away from asking questions when it comes to using the right elements and promotional channels.