Real estate agents have no concept how Facebook can
effectively produce leads via real
estate digital
marketing services. None. On their website, they concentrate on
receiving likes. They concentrate on approaching the shot weapon... somebody
else is "boosting their posts" so that's what they're doing. Another
runs a page ad aimed at a particular ZIP code, so that's what they're doing.
They treat their website as if it were a brochure of "branding."
They're trying to find out how to put the best kind of post on their site. The
ultimate "silver bullet" that calls for commitment of any kind. I
have news for you: there's no question of boosting your messages. It's not
about "acceptance of the name." It's not about "having
likes."
I understand what you think: "She said it's NOT about
commitment? On Facebook? "Yes, I've done it. I'll say it again: the
generation of Facebook leaders is NOT about boosting posts, recognizing names,
receiving likes or getting engaged. A single element of inbound marketing is
the generation of Facebook leads. It's about marketing incoming. Inbound.
Marketing. Instead of the ancient outbound marketing techniques of purchasing
advertisements, purchasing email lists and praying for leads, inbound marketing
focuses on generating quality content that draws individuals to your business
and product, where they naturally want to be. By aligning your published
material with the interests of your clients, you will naturally attract inbound
traffic that you can convert, near and delight over time.
Real property agents are so busy attempting to shape social
media marketing for real estate to operate using ancient outbound
advertising methods that they are blinded to how important their true property
company can be to Facebook. Blinded. They would rather contend about how their
social media should not be outsourced by real estate agents. They would rather
claim that involvement is the only reason that should be on Facebook for any real
estate agent. They would rather claim on their private profile that they are
gaining more leads than on their company page. They would rather claim that
their company page on Facebook is their way to "feed" their leads. Within
our sector we are so sequestered that we refuse to see how other sectors use
Facebook to produce leads very effectively. You must treat your Facebook page
as the inbound marketing channel it is to effectively produce value leads on
Facebook. Stop attempting "shotgun approaches" recommended by other
agents (who don't understand what they're doing). Stop thinking that just
because it costs you just a few bucks a day to advertise it's okay not to worry
about wasting that cash. It's cash.
Frankly, I would rather spend a few bucks a day and get
leads than spend a few bucks a day on a post for a discussion. One is a focus
that can be tracked. The other is just an advantage. A true property agent who
knows inbound marketing can bring in dozens and dozens of qualities, targeted
leads to their email database for a few bucks a day that they can then
strategically nurture and transform into closed customers — leads to deeper
discussions than any Facebook page will try to help.
Here's how to create the leap and become an internet lead
generator effective real estate agent
1.
Use Facebook's Power Editor to run a extremely
targeted ad centered on website conversions. The ad should have a powerful call
for action and drop the lead straight into your website's sign-up form.
2.
Use Facebook's Power Editor to run a extremely
targeted ad centered on the "likes" page. Do NOT ask your peers,
suppliers and others who are so completely disconnected from your target market
to like your company page. Don't just do it.
3.
To run highly targeted call-to-action campaigns
that drop the leads right into a sign-up form on your website, use the
"real estate space" on your Facebook business page.
4.
Post important, appropriate, precious material
AT LEAST three times a day on your Facebook company page. At minimum. It's much
better four to five times (including midnight).
5.
"Sell" yourself on your Facebook
company page, including your listings and testimonials, no more than once every
three days. This does not imply that your blog posts are not promoted. It
implies not promoting listings or testimonials or the so frequently seen
proverbial "use me" posts on the Facebook pages of real estate
agents. Either way, not blatantly. Learn how to do this by giving value.
6.
Stop going to your messages for commitment.
Start pursuing significance. A click on your website from your article is
insanely more useful than a similar, a share, or a comment. Concentrate on
value. Concentrate on significance. Stop concentrating on the "commitment
score" proverbial.
7.
Post a range of posting kinds. Stop following the
herd and post picture posts only. Post any sort that you might be able to. The
whole time. People respond to different things. Be stuff different.
8.
Keep in mind your No. 1 objective: everything
you do on Facebook should focus entirely on bringing individuals into your
email database. Be useful. Respond to issues. Give value. The material you
provide to those who have committed to you through your email database should
be your greatest value.