The contemporary home buyer has
vast web resources that can be accessed in just a few clicks. As such, it is
important for real estate agents to use the right marketing hacks to take their
promotional game to the next level. Today, everything from local SEO to real estate social media marketing is
important, and in this post, we are discussing 10 actionable hacks that agents
can use in a practical way.
2 2. Focus
on keyword density. Content must contain keywords, and while that’s an obvious,
most agents get the density wrong. Aim for anywhere between 1 and 2 percent as
the norm, which works well for content marketing too.
3 3. Add
the right contact details. You would want potential buyers and sellers to find
the required details on your website, and adding the contact details on Google
and the official website in the right format is important.
4 4. Provide
relevant content. You need to have a blog or must invest in link building, so
as to provide relevant content for your target audience. Keep in mind that
people are smart enough to find brands that are just placing ads.
5 5. Get
your social profiles. Today, social
media marketing for real estate is not a choice anymore, and you have to
identify the possible best platforms and must have a page on each. It is
necessary to focus on social profiles.
6 6. Appropriate
link building. On-page link building is something that real estate agents need
take to note, and internal linking is important to ensure optimal structure of
the website. Make sure that link building is done right.
7 7. Engage
your audience. Whether it’s Facebook or Twitter, engaging your audience is not
a choice anymore. Agents need to respond to comments and reviews and must find
a way to talk to the people.
8 8. Use
PPC. Paid marketing is again as important as organic promotions through content
and SEO. You want to be sure that Google is placing the right ads for your
agency to gain attention of customers.
9 9. Use
social media advertising. Advertising on Facebook and Instagram does have a few
advantages, especially because the combined users of these relevant social
media platforms number in billions.
1
Go
for local SEO. Words are not enough to stress on the importance of local SEO for real estate. You have to
rely on ways to promote your real estate firm locally using SEO and paid
promotions to get adequate exposure.
If you need help with online marketing for your
real estate firm, consider contacting DIGITAL MARKETING REAL ESTATE. The firm
specializing in leveraging the benefits of online and digital marketing for
this industry in particular and they have worked with real estate agents and
agencies for the longest time. Besides guiding on the process, they can also offer
insight on how to optimize your budget in the right way.